Privacy Policy

Real Good Food is owned by real good people. We want you to know what kind of information we collect when you shop with us and what we do with it.

Last Updated: October 17, 2019

This Privacy Policy describes the privacy practices of Real Good Food (referred to as “Real Good Food,” “RGF, “we,” “our,” or “us”), and in particular how we collect, use, and disclose certain information.

1. What does this policy cover?

This Privacy Policy applies to our interactions with our customers and visitors, including but not limited to purchases, social media, and advertisements or communications relating to any services we offer (“Services”). This Privacy Policy does not apply to any third-party websites that may be accessible through this website, or to third-party websites on which Real Good Food advertises.

2. Information collected or received

We collect certain personal information about you as necessary to provide services that you request, to fulfill the terms of a contract between you and us, or to comply with our legal obligations. If you refuse to provide this type of personal information, we may not be able to provide services to you.

Contact information.

When you buy products, we may collect information such as your first and last name, contact phone number, email address, and other digital contact information.

Payment information.

When you make a purchase, we collect your payment information, such as information from your credit card, debit card, or check, and your billing address, to allow us to process payments.

Information provided during communications with Real Good Food.

When you communicate with Real Good Food in person, or by phone, email, text message, application, or other electronic means of communication, we may collect any information that you choose to provide during the communication.

Other information you choose to provide.

We may collect other information you choose to provide to Real Good Food, for example when you submit a review, comment or request, interact with a Real Good Food social media account, attend a Real Good Food event, refer a potential customer, conduct a search, enter a contest, sweepstakes, or promotion, designate a preferred language or currency, or use other aspects of our Services.

We may collect certain information about you from third parties.

Each third party that collects or processes your information does so subject to its own privacy policies. We encourage you to review the privacy policies of websites that you visit. Real Good Food does not control or oversee the manner in which third parties collect, use, or disclose your information.

We automatically collect certain information about you when you visit a Real Good Food web site or communicate with Real Good Food.

When you visit a Real Good Food website, we collect information about your activity on the site. We may track the date and time you accessed the site, the pages you visit and how long you viewed them, your searches for products, your shopping activity (including started, attempted, and abandoned carts), whether you have followed links to other websites, and your other interactions with the site. Your internet browser may automatically transmit information to us, such as what website you came from.

Device and browser information.

We may automatically collect information about the hardware, operating system, browser, and extensions or add-ons you are using, IP address, proxy server, ISP or mobile carrier, device identifier, and any crash data associated with your visit.

Location information.

If you use our mobile websites or applications, we may automatically collect location data obtained from your mobile device's GPS. Most mobile devices allow you to control whether an application can use the device’s location services. If you use our websites, we may collect information about your location derived from your IP address.

Cookies, web beacons, and similar technologies.

We may use tracking tools like browser cookies, flash cookies, and web beacons. We may also engage certain business partners to use these tracking tools on Real Good Food websites on our behalf.


When you communicate with Real Good Food using electronic means, we automatically collect the contents of the communication.

3. How we use your information

We use your information in different ways, depending on which Services you use and how you use those Services.

We use information about you to provide Services that you request or to fulfill the terms of a contract between you and us. We use information about you to respond to your inquiries or requests; to communicate with you about orders; to provide customer service; to detect and prevent fraud or illegal activity; and to make or receive payments to or from you.

To optimize, customize and improve our services and your user experience.

We use information about you and your use of our website to optimize, customize, and improve our website and your user experience. We may use your information to respond to comments, suggestions, and reviews; to personalize your user experience, including changing displayed products based on your preferences and search history; and to improve and optimize the performance of our websites or applications. We may use your information to send notifications and offers relating to a product you have purchased. We may use location data to give you directions to our store.

To conduct, measure, and improve our advertising and marketing.

We use information about you to communicate with you about Real Good Food Services as permitted by law, including sending advertisements and marketing communications. We may use information about you and your search, browsing, and purchase history to send promotional messages and offers that may be of interest to you; to analyze and improve the effectiveness of our advertising and marketing efforts; or to conduct marketing campaigns on third-party websites or social media platforms.

To comply with our legal and contractual obligations and for security and investigation purposes.

We may use information about you to comply with our legal obligations. We may use your information to conduct security investigations or to conduct or cooperate with investigations related to potential criminal activity. We may use your information to detect and prevent fraud, security incidents, and criminal or harmful activity.

4. How we share or disclose your information

With third parties in in order to fulfill our contractual obligations and/or provide Services.

We share information about you to provide Services that you request or to fulfill the terms of a contract between you and us. We need to share this information to adequately perform the terms of the contract between us and you.

We provide your information to third parties at your direction or request.

For example, we will provide your information to a third party if you ask us to do so to facilitate the resolution of a dispute.

With a subsidiary or affiliated company.

As allowed by applicable law, we may share your information with a Real Good Food subsidiary or other affiliated company under common ownership or control. Unless the subsidiary or affiliated party adheres to its own privacy policy (which will be at least as protective as the terms of this Privacy Policy), the terms of this Privacy Policy will apply to such information sharing.

In connection with a sale, merger, or change of control.

We may share information in connection with the sale or all or part of our business, a merger, a change of control, or a reorganization, or in contemplation of any of these events (for example, as part of the due diligence process). Any entity that buys us or any part of our business, or any successor entity following a merger, change of control, or reorganization, will have the right to use your personal information, but only as permitted in this Privacy Policy unless you agree otherwise.

To comply with the law, respond to legal requests, resolve disputes, prevent harm to persons or property, and protect our rights.

We may disclose your information, including your personal information, to a court, law enforcement agency, government agency, or other authorized third party in response to a court order, subpoena, warrant, or other legal process or legal requirement, or if we have a good faith belief that disclosure is reasonably necessary to (1) investigate, prevent, or take action regarding alleged, suspected, or known illegal activities or any activity that may expose us, you, or any third party on whose behalf we act to liability; (2) comply with our legal obligations; (3) comply with legal process and to investigate, respond to, or defend ourselves against any claims or allegations asserted against us; (4) comply with or respond to an audit conducted by a government agency; (5) enforce our Terms of Service or the terms of any agreement between us and you; (6) prevent or mitigate harm to persons or property; or (7) exercise or protect our rights or the rights of our employees.

With social media platforms and advertising publishers.

Where permitted by applicable law, we may use certain personal information about you, such as your email address, to hash and share it with advertising publishers such as Facebook or Google to generate leads or otherwise promote our Services. We carry out these activities based on our legitimate interest in conducting marketing activities to offer you services that may be of interest to you. You may ask us to cease using your email address for these marketing activities by sending a request to:

Real Good Food
935 Northeast Couch Street,
Portland, OR, 97232, United States

We may aggregate your information.

We may aggregate data about individuals who use the Services, meaning we combine and anonymize this information. We may share this aggregated information with third parties to help describe our business, analyze our marketing efforts, comply with regulations, obtain insights about our business practices, and refine the services we offer, and for other business purposes. When we share aggregated information, we do not share personally identifiable data about individuals.

5. Your rights and preferences
Transaction-related communications from Real Good Food.

You may receive business-related communications from Real Good Food relating to a product your have purchased or inquired about. Because these communications are necessary for us to provide you with requested services, you cannot opt out of such communications.

Marketing communications from Real Good Food.

You may receive marketing communications from Real Good Food as permitted by law. You can register or change your preferences to receive or not receive marketing communications from us by clicking the “unsubscribe” link in the communication you have received or contacting us at:

Real Good Food
935 Northeast Couch Street,
Portland, OR, 97232, United States

Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on a product order or inquiry. If you later opt back into receiving marketing communications from us, we will remove your information from our opt-out databases.

Transaction-related communications from third parties.

You may receive business-related communications from a third party, such as a shipping and delivery of ordered products. To the extent these communications are necessary for us to provide you with requested services, you cannot opt out of such communications.

Marketing communications from third parties.

You may receive marketing communications from third parties with which Real Good Food has contracted or with which Real Good Food is running a joint promotion. You may opt-out of disclosure of your personal information to such third parties by sending a request to:

Real Good Food
935 Northeast Couch Street,
Portland, OR, 97232, United States

We do not sell your personal information to non-agent third parties. Therefore, there is no ability or need to opt in to or opt out of such sales.

Your rights to access and control your personal information.

In addition to the choices described elsewhere in this document, you may have additional rights concerning the collection, use, and sharing of your data. You may exercise any of the rights described in this section by sending a request to:

Real Good Food
935 Northeast Couch Street,
Portland, OR, 97232, United States

Update your personal information.

You may ask us to correct inaccurate or incomplete personal information about you.

Right to access your personal information.

In some jurisdictions, you have the right to obtain a copy of your personal information in our possession. You may also have the rights to request a copy of personal information that you provided to us in machine-readable form, and to request that we transfer this information to another service provider if technically feasible to do so.

Right to request deletion of your data.

Under certain circumstances, you may have the right to ask us to erase or delete some or all of your personal information. Requests to delete your data are subject to the “data retention and deletion” provisions of this Privacy Policy.

Right to object to, withdraw consent to, or limit use of your information. In some jurisdictions, you have the right to ask us to stop using some or all of your personal information for certain purposes if our processing of your information is based on legitimate interests. In such cases, we will no longer use your personal information for such purposes unless: (i) our use is required to establish, exercise, or defend legal claims or (ii) we demonstrate compelling legitimate grounds for our use of the information. If our use of your personal information is based on your consent, you may withdraw your consent at any time by sending a request stating what consent you are withdrawing. Any withdrawal of consent is prospective only (meaning it does not apply to our use of your data before we receive the withdrawal).

In some jurisdictions, you may also have the right to limit the ways we use your personal information, especially if the information is inaccurate or our use of the data is unlawful.

Right to file a complaint with a supervisory authority. You have the right to file complaints about our information processing activities with the relevant data protection authority. If your data controller is Vacasa Europe AG, the supervisory authority for data protection is the Swiss Federal Data Protection and Information Commissioner. If you live in the EEA, you may also file a complaint with your country’s data protection authority.

Data retention and deletion.

We retain your personal information for as long as necessary to perform the contract between us and you and to comply with legal requirements. The length of time we retain your information depends on type of information we have collected, the purpose for which we have collected it and the laws of the applicable jurisdiction(s).

In general, we retain your personal data as necessary to comply with our legal obligations. We may also retain some of your personal information as necessary to meet our legitimate business interests, such as to enhance our ability to detect fraud or to assert or defend against an actual or potential legal claim by you or a third party.

If you share information with others in connection with your use of the Services, such as by a writing a review or engaging directly with a third party, your information may continue to be visible to the public or to the third party even after we delete it.

Even after we delete your information, portions of your data may remain in aggregated, anonymized, or tokenized form, but are not associated with personal identifiers. In addition, because we regularly back up our systems, portions of your personal information may continue to reside in backup copies for a period of time after it is deleted from our main systems.

Lawful bases to collect, use, and share your personal information.

We will only collect, use, and share your personal information where we have a lawful basis to do so. Lawful bases include (i) contract (if processing is necessary for the performance of a contract with you), (ii) consent (where you have given consent), (iii) legitimate interests or (iv) as otherwise may be allowed by applicable law and consistent with this Privacy Policy.

6. How we secure your information

When you place an order or make a booking on our websites, all of your order information, including your credit card number and delivery address, is transmitted using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information.

We use industry-standard technical measures to protect our websites and your information, and we monitor for and attempt to prevent security breaches. We update and control access to our systems to protect your information, but we cannot guarantee that your information may not be accessed, disclosed, altered, lost or destroyed by breach of any of our security measures. In the event of a data breach, we will comply with applicable laws relating to notification.

7. Links to third-party sites

Our websites may contain links to third-party websites. If you click on one of those links, you will be taken to websites we do not control and for which we are not responsible. This Privacy Policy does not apply to the information practices of those websites. You should read the privacy policies of other websites carefully.

8. Our sites and children

Our websites and mobile applications are not created for children. To our knowledge we do not collect information online from children under 18. If you are a parent or guardian and think we have information about your child, please contact us at:

Real Good Food
935 Northeast Couch Street,
Portland, OR, 97232, United States

To learn more about how to protect your child online, visit the US Federal Trade Commission’s materials on protecting children online by clicking here.

9. Changes to this privacy policy

This Revision: October 17, 2019
Original Effective Date: October 17, 2019

From time to time we may update our policies. We will notify you of any material changes to our Privacy Policy by posting the updated version on our website and updating the “Last Updated” date and the beginning of this Privacy Policy and the “This Revision” date in this section. Please check our website periodically for updates.

10. Contacting us

If you have any questions regarding this Privacy Policy you may contact us using the information below.

Real Good Food
935 Northeast Couch Street,
Portland, OR, 97232, United States

11. Real good food cookie policy

Last Updated: October 17, 2019
Like almost all commercial websites, Real Good Food’s website uses cookies to improve the functionality of our website and streamline your user experience. You may delete and block all cookies from this site, but parts of the site will not work correctly (or at all). Even if you are only browsing the site, certain information about your visit will be automatically collected. This information includes information about the platform and operating system you are using, your browser type and version, computer and connection information, and what time you accessed the site. Unless you opt-out, this information will be collected every time you access Real Good Food’s website.

What are cookies?

A cookie is a small text file that is placed in your browser to allow a website to recognize your browser or device. Cookies are used for many purposes, such as enabling certain site functionality, storing user preferences, permitting analytics, and enabling ad delivery. Cookies can help us understand how visitors use our site, help you navigate between pages efficiently, help remember your preferences for later visits, and generally improve your browsing experience. Cookies can also help ensure that marketing you see online is relevant to you and your interests.

A cookie is not spyware or a virus, and it does not give us access to your computer or any information about you personally, other than the data you choose to share with us.

The length of time a cookie will stay on your computer or mobile device depends on whether it is a “session” or “persistent” cookie. A session cookie will only remain on your device until you close your browser. A persistent cookie will remain until it expires or is deleted. Each persistent cookie has an expiration date; some cookies may expire after a few minutes while others may not expire for several years.

What types of cookies does Real Good Food use?

When you visit and use a Real Good Food website, RGF or a third party may place a number of cookies in your browser. Some cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. Cookies placed by the website you’re visiting (in this case, a Real Good Food site) are sometimes called “first-party cookies,” while cookies placed by other companies are sometimes called “third-party cookies.”

In general, there are four different types of cookies, which are explained below. Real Good Food routinely uses all four types of cookies.

Essential Cookies. These first-party cookies are also known as “strictly necessary” cookies, and as the name suggests, they are necessary to allow you to move around the Real Good Food site and use its features.

Analytics Cookies. Also known as “performance cookies,” analytics cookies collect information about visits to our sites and how the services we offer are being used. We use this data to make improvements and report our performance. For example, these cookies collect information about how visitors use our sites, which site the visitor came from, the number of each user’s visits and how long a user stays on the site. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. Analytics cookies are primarily third-party cookies.

Functionality Cookies. Sometimes called “preference cookies,” these first-party cookies allow us to remember information you have entered or choices you have made (such as your username, language, region, and marketing preferences) on our sites, so the next time you visit the site you will not have to set them again. These cookies also allow us to provide a better user experience on our website

Targeting Cookies. Real Good Food and our advertising partners or other third-party partners may use these types of cookies, also known as “advertising cookies,” to deliver advertising and track ad performance, and enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” or “targeted” advertising) on our sites.

How can you manage and delete cookies?

Most browsers accept cookies automatically. However, you can change the settings in your browser to delete cookies that have already been set and to not accept new cookies. Note that if you set your browser to disable cookies, you may not be able to access certain parts of the Real Good Food sites and some services we offer may not work properly or at all.

You can find out more information cookie settings at third-party information sites, such as

Do you use any other user tracking technologies?

Real Good Food may use other technology that is standard to the Internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to our sites.

Do Not Track disclosure.

Do Not Track is a privacy preference that users can set in certain web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. For information about Do Not Track, visit At this time, Real Good Food does not respond to Do Not Track browser settings or signals. Internet-standard tracking tools may be used by us and by third parties to collect information about you and your Internet activity, as disclosed in our Privacy Policy, even if you have turned on the Do Not Track signal.